About us

About Us

Welcome to WTFIT – What The Fit, where streetwear meets comfort.

Founded by Ameira Singh and Kavish Jain, WTFIT was born out of a shared passion for creating clothing that’s not only stylish but also unapologetically bold.

At WTFIT, we believe fashion should speak your vibe. Our collections of hoodies, sweatshirts, tees, and sweatpants are designed to blend everyday comfort with statement making style, so you can express yourself effortlessly.

We’re more than just a clothing brand we’re a community built on confidence, creativity, and individuality. Every piece is crafted with attention to detail, quality, and the culture that inspires us.

Our mission is simple: to make streetwear that feels good, looks good, and fits your lifestyle perfectly.

WTFIT is not just “What The Fit.” It’s whatever fit means to you.